Instagram is a free, online photo-sharing application and social network platform that was acquired by Facebook in 2012. Instagram allows users to edit and upload photos and short videos through a mobile app. At the same time, you can use this app to promote your business (in case you have one).
Instagram ads are posts for which businesses can pay to serve Instagram users. Instagram advertising appears in users’ feeds as stories, posts, IGTV, reels, and shopping ads, similar to Facebook. They appear to be normal postings, but they always have a “sponsored” label to highlight that they are advertisements. They also frequently include more elements than a standard post, including links, call-to-action buttons, and product catalogs.
However, there is no typical or reference price for Instagram advertising because they are very dependent on a range of factors such as your targeting, the competition of your business, placement, and the time of year (costs sometimes rise during holiday shopping periods, such as Black Friday).
For example, you will pay more in highly competitive industries like fashion and travel as more brands are competing for your audience’s attention. Instagram ads cost can reach up to $3.50 per click. A very expensive price for any publisher.
An option to monetize your blog or website could be using your Instagram account to direct your traffic to a platform that pays more. So, if you have a small business and want to monetize it through advertisement, there are better and cheaper options than Instagram.
In this respect, one of the greatest tools that we recommend to increase your blog’s income is MediaFem.
MediaFem has stayed current with the latest advancements in the advertising industry since its inception more than 13 years ago. MediaFem has developed a set of short- and long-term profit targets, as well as a set of codes for so-called specialty marketing, which allows all ads to reach those who are truly interested in what is being presented.
The publisher works with a network that provides regular operational transparency and reporting. Because of their competence and durability, using their service is entirely free. Their business model is built around a 70% income share for publishers and a 30% share for them.
Publishers can select between bidding headers and the standard One Ad Code form for their solutions. Video, mobile, web, and native are just a few of the MediaFem ad types.
By utilizing this platform, you will be able to increase the traffic to your website, allowing you to profit from it.
Some of the benefits of MediaFem include:
Global access to diverse demand: Make your inventory available to tens of thousands of advertisers represented by hundreds of DSPs and trading desks. You can trust MediaFem to safeguard your brand and deliver high-quality content.
Greater yield from each impression: Real-time bidding (RTB) technology from MediaFem enables you to monetize your audience for a higher return on impressions. Our frictionless integrations also help you reach out to thousands of new customers.
Advanced automation at scale: Packaging, negotiating, and executing reserved premium buys should all be automated. MediaFem allows you to offer reserved audiences to in-demand buyers using your first-party data.
Brand protection and safety: Deliver world-class marketing from businesses you can trust, as validated by us. To assess the quality of any demand source we accept onto our platform, MediaFem employs a multi-pronged strategy.
Format to fit your business: Choose from a variety of placement options that can be tailored to your site’s layout and design. To optimize the impact of real-time bidding, MediaFem offers advanced header bidding options.
Customize your header bidding configuration with prebid.org: Client-side, server-side, or hybrid hosting options are all available. We’ll assist you in testing and measuring your setup in order to improve it. Desktop, mobile, and video solutions are all available.
Also published on Medium.