Are you wondering what Real-Time Bidding is? Do you want to know which platforms offer this possibility? Well, this article is for you. We are going to go through what RTB is and which networks give you the best options. So, stay tuned!

Real-time bidding (RTB) is an automated procedure that allows marketers to place bids in real-time for specific display ad locations. RTB is a programmatic advertising method, but it is not used for all programmatic advertising.

Furthermore, real-time bidding platforms help mobile publishers and their inventory by selling space on an ad exchange in the field of programmatic advertising. Other platforms find the most ad inventory and auction it off to the highest bidder — this could be on a website or within a mobile app.

If you want to start monetizing your blog or website, we’ve compiled a list of the most effective ad networks to save you time. We understand that selecting the right ad network can be difficult due to the vast number of available options and the fact that each one operates differently, making the wrong choice costly.

1-MediaFem

MediaFem is well-known for connecting content websites with marketers through programmatic systems (such as Google Ad Manager), and it charges a fee based on on-site revenue. It has developed a coding system to ensure that only those interested in the topic see all of the advertisements.

You can monetize your audience for a higher return on impressions by using MediaFem‘s real-time bidding (RTB) technology. You can also reach out to tens of thousands of new clients thanks to their seamless integrations. Mobile and website advertising can take many forms, including banners, displays, native advertisements, and videos.

With MediaFem, you can select from a variety of placement options, all of which can be customised to match the design and appearance of your site. To take advantage of real-time bidding, MediaFem provides a variety of header bidding options.

2-AdColony

AdColony was founded in 2011 by mobile developers for mobile developers and has since grown to become one of the world’s largest mobile advertising and monetization platforms, reaching over 1.5 billion people worldwide.

AdColony is well-known for its Instant-PlayTM HD video, AuroraTM HD Interactive video, and playable technologies, as well as its global performance advertising expertise, programmatic marketplace, and significant ad SDK presence in the world’s most popular apps.

3-Smaato

Smaato is a mobile advertising and monetization platform. It provides a mobile-first ad network and ad server solution to publishers and app developers. Smaato is home to the largest independent mobile ad exchange in the world.

Marketers can use the Smaato Demand Platform, which has powerful traffic optimization capabilities, while publishers can use the Smaato Publishers Platform, which allows them to achieve high fill rates and produce high eCPMs.

 

Now that you know what RTB is and which platforms to use, what are you waiting for? Give them a try and leave a comment below telling us how it went. Don’t miss out on this opportunity of monetizing your website in a simple and effective way.