Are you looking for new alternatives for best PPC conversions? Keep reading this article, as we are going to go through types of advertising platforms, why choosing and alternative one and the best 3 options in the market.
Types of Advertising Platforms
Marketers can use search advertising platforms to display text adverts above or below organic results in the search engine results page.
Paid search advertising can be an effective strategy to drive relevant traffic. To get in front of highly focused users, you’ll usually employ a pay-per-click (PPC) model and bid. That means your adverts will only be shown to people who are already interested in what you have to offer.
Display advertising networks link webmasters who want to monetise their site with businesses who want to reach their target audience, and these ads display on millions of websites, videos, and apps.
Websites that monetize their traffic with display ads might join an ad network and set up space for ads. This might be in the sidebar, footer, or a variety of in-article positions of various shapes and sizes.
After that, a corporation can sign up for that platform, choose various targeting options to find the suitable market, produce ads, and start putting them up on relevant websites. This is usually a pay-per-click (PPC) model.
These advertising platforms are similar to display advertising platforms, except that the adverts are posted on social networking sites like Facebook and Instagram.
Although video advertisements can be run on other ad platforms, such as social media, video ad platforms specialise in video content and are thus better suited to optimising your video campaigns.
What Ad Networks Should I Choose?
Some people or big companies choose to work with popular ad platforms such as Facebook Ads or Google Ads. However, we firmly believe you should give alternative ad networks a try, and we are here to tell you why. Let’s look at the benefits of different ad networks now.
Popular advertising platforms have the apparent disadvantage of being, well, popular. To price their ad inventory, most PPC networks use auction bidding methods. That means that the more individuals who utilise the platform, the more expensive buying traffic becomes.
While the market heavyweights, such as Facebook and Google Ads, are excellent platforms for driving targeted visitors, there are reasons to experiment with other options.
First and foremost, there’s the previously mentioned financial consideration. Given the level of competition, the cost of advertising on these networks is quite high. For example, the average CPC in Google Ads is $2.69 for search and $0.63 for display across all industries.
Furthermore, these well-known networks have begun to impose stronger limitations on marketers, making it harder for businesses in particular industries to efficiently use the networks. Companies in the adult, pharmaceutical, gaming, and armament industries, as well as affiliate marketers, are among them.
Best 3 Alternative Ad Networks
Are you ready to try out a new ad network? That’s not to say you can’t utilise a well-known ad network, but if you’re a smaller business or just getting started with advertising, we recommend giving these a shot. We’ve put up a list of 3 of the greatest alternative ad networks to help you grow your business:
MediaFem is a multi-featured internet advertising platform. We’ve designed a strong and easy-to-use solution to help your website grow and prosper, based on cutting-edge technology and 12 years of industry experience.
By delivering relevant content and employing more efficient methods than other ad networks, you may create eye-catching advertising that will increase your visits.
In exchange for showing MediaFem advertising, publishers receive 70% of the revenue generated by MediaFem in connection with the service. Paying out publishers is also possible using standard payment channels like Paypal.
Marketers can use the Epom ad server to target customers through display, video, and mobile app ads. One of the Epom Ad Marketplace’s unique selling advantages is that they offer a 30-day trial period during which you may obtain up to 1 billion free impressions. They’ve also worked with a number of other ad networks, like InMobi, AdMob, and Millennial Media, to provide marketers with a wider reach and more targeting choices to help them improve their campaigns.
Adblade is a content-style ad platform that allows marketers to target particular target populations across the web with their content. They have a number of well-known publishers on their network, including Fox News, ABC, Yahoo, and over 1,000 more branded websites. They are quite careful about which websites they allow onto the network, so you won’t get a horrible ad placement on a site you don’t want to be affiliated with.