Outbrain allows publishers to get access to some of the best demand-side platforms with programmatic demand. Not only it supports various ad formats, but it also has a content recirculation feature for publishers to recirculate the content and provides more opportunities for visitors to see the content and navigate around the website. 

Even though an ad network such as this one can be supportive, it’s important to consider all the alternatives available and make sure you’re using the recourse that fits you the best. Once you start looking far off what OutBrain can offer, you’ll see the enhanced capabilities available to optimize your advertising revenue and performance.

Pakistan’s increased website traffic was on the top news this year. This evidently revealed in the thousand Italian users different things. There was a big rise in traffic for most sites in 2020, which had escalated in October and persists at very high levels. Pakistan websites and blogs provide a good overview of this tendency. Sadly, not many took advantage of this situation. 

We compare some of the best Outbrain Alternatives for Pakistani Publishers in 2021:

MediaFem

This is a full-service SSP platform located in the UK, with more than 12 years of experience in ad monetization. Many publishers around the world use their ad codes to stimulate users to view more articles on the same site or to increase their revenue for referral traffic. Powered by a modern predictive engine, the platform equips publishers with capabilities that are vital to digital media success, including A/B testing, intelligent reporting, and personalization features.

Paying in Net53 terms, MediaFem does not charge any sum cost as they work with a Rev. Share model 70% for Publishers. These percentages are consistent, regardless of a publisher’s geographic location, and are not in any way averaged between publishers. 

AppLift

This is a mobile and ad platform that helps mobile apps advertisers to take control of every stage of the cycle. It’s a programmatic platform that allows advertisers to set up their applications as well as grow and retain quality customers.

With this tool, apps can access all the crucial mobile ad inventory around the world and manage their campaigns through a single platform, which delivers modern data consolidation and extended targeting as well as audience management. AppLift allows you to run high volume campaigns anywhere. This lets you achieve flexibility in maximizing yield through its publisher base. It offers easy and simple features tools that manage all the basic advertiser’s needs. 

TripleLift

TripleLift centers on native ads, branded content, and video. They assist publishers to incorporate native direct deals in their existing ad stack. Their in-feed native ads deliver engaging advertising experiences for your visitors.

They use their exclusive technology to create ad placements for publishers that match the look and feel of each of their websites. Regarding their native ad framework, they provide a vast range of different ad formats such as image, scroll, carousel, etc.

TrafficForce

TrafficForce helps publishers and advertisers maximize their ad revenue by offering various forms of online advertising. The ad network sells targeted website and mobile traffic on an impression basis.

Being a supply-side platform, the network helps publishers gain access to over 100 demand-side partners. They follow the header bidding or open RTB technology to deal with traffic. The network supports ad formats like display banners, native ads, pop-under, IM floater, and in-stream video ads for publishers to leverage.

Sortable

Sortable is a broad-spectrum platform that helps publishers unify demand partners, data, and tools. It aims to simplify the highly complex processes of publishing while getting more ad revenues. Sortable uses machine learning to assist online publishers and content creators in automating ad operations.

Sortable highlights their agnostic approach to monetization and unified reporting as their top benefits. Aside from that, they consist of a large engineering team that promises fast implementation and powerful solutions.

Ads can be useful for monetizing a website. However, finding the best alternative to Outbrain depends on a number of factors, including your audience size and composition of ads on your website, rates, etc.

The best way to do it is to test a few different options and then decide which one produces the biggest revenue, for us MediaFem will be the choice. 


Also published on Medium.


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