Being a successful mobile app publisher is definitely not easy. There’s the long process of app development, gaining user acquisition, and finding the right balance of monetization, all in a congested space. With that being said, signing up with a mobile ad network is a great way for publishers, including app developers, to make passive revenue from your app and benefit from app monetization by selling ad spaces to advertisers.
Android apps are not valuable if it is not producing any revenue because the entire process and performance could be senseless. It is essential that you make sure your Android app is producing enough revenue.
When it comes to this topic, you require the right app monetization strategy that works extraordinarily. Between different app monetization mechanisms, the advertisement is the best and most usual way for an app to remain on the market.
You could be eminent at development, marketing, and advertising, but without an app monetization plan, your desire of being a successful app publisher will inevitably go wrong.
While monetizing your app can involve various plans such as in-app purchases, in-app subscriptions, and in-app advertising, you need to have a good strategic marketing plan to succeed. Let’s begin with some answers to clear your mind:
Are Ad Networks for your App a good thing to try?
If you’re managing your app’s ad inventory with an ad server such as DFP, multiple mobile advertising networks can give you ingress to more advertiser demand, higher fill rates, and improved ad earnings.
Nevertheless, since each app is non-identical to each other and might use several combinations of monetization models, it’s better to implement a custom yield solution.
How to add Mobile Ad Networks to Android Apps?
Each business has its special way of incorporating apps into its network. It generally includes attaching a piece of code to your Android app. You shouldn’t worry about it, because the platform will give you the proper documentation and support.
What is the Best Mobile App Ad Network?
It’s almost impossible to mention which app ad network is the absolute best. Why? Because each one of them offers different and individual types of advertising, ad units, setups and might provide different app verticals. We can, however, point you in the right direction with the following ad network: MediaFem.
This is a full-service SSP platform located in the UK, with more than 12 years of experience in ad monetization. Powered by a modern predictive engine, the platform equips publishers with capabilities that are vital to digital media success, including A/B testing, intelligent reporting, and personalization features.
This is an advertising platform for publishers of apps, websites, and blogs, which allows publishers to generate revenue by offering advertising space between their content to place ads. For every impression or click that is made on these ads, the publisher receives money paid by the advertiser.
You just have to put the ad code that MediaFem gives you somewhere in your blog and wait for any of the visitors to click on it. Best of all, MediaFem is smart and knows how to interpret the content of your blog, so the ad you put is related to what you write.
Paying in Net53 terms, MediaFem does not charge any sum cost as they work with a Rev. Share model 70% for Publishers. These percentages are consistent, regardless of a publisher’s geographic location, and are not in any way averaged between publishers. In this way, ads are integrated naturally and you get clicks much more easily while your visitors thank you for having made that recommendation.
Ads can be useful for monetizing an Android app. However, finding the best depends on a number of factors, including your audience size and composition of ads on your app, rates, etc.
The best way to do it is to test a few different options and then decide which one produces the biggest revenue. For us, MediaFem will be the choice. So, what are you waiting for to start monetizing your Android app and earning more revenue? Take the first step now!
Also published on Medium.