If you want to advertise your website with audio programmatic but don’t know which ad network to choose, then this article is for you. We gathered the best three tools for you to do this.

In the last few years, audio content has grown a considerable amount. Now people consume more podcasts, audiobooks, and music on their mobile devices. This means that it can be a great way to gain money now that more than 65% of Americans listen to digital audio monthly. 

This can be done through programmatic audio, which is a type of programmatic advertising technology that automates the sale and placement of advertisements into audio material, similar to display advertising. Using programmatic audio, you may purchase targeted advertisements from all of the major audio publishers through a single system.

 

In today’s extremely mobile and connected consumer environment, audio advertising allows marketers to engage consumers during screen-free periods. Digital audio is so engrossing that according to Edison Research, 70% of monthly podcast listeners do not do anything else when listening to a podcast.

So, using this type of advertising is probably a great idea nowadays. But what is the best way to do it? Here, we present to you the best ad networks for programmatic audios advertising:

1. MediaFem

MediaFem features a robust prediction engine that gives tools, intelligence reports, and customization possibilities to publishers, all of which are critical to success. It is compatible with all video, display, mobile, and native formats. It also often prints advertisements. You may select from a number of placement possibilities, all of which can be tailored to your own interests and preferences.

One of its key advantages is the usage of ad styles, which allow you to capture the attention of the audience on a deeper level, resulting in better outcomes and more money. Another key benefit is that MediaFem offers a non-averaged income-sharing method for publishers that is not influenced by geographic location.

Please read the content regulations at https://www.mediafem.com/faq/ before signing up. Keep in mind that this ad network only pays out to publishers who have at least $100 in their account at the end of the month. The consumer would have to wait 53 days for the payment to be fulfilled in this situation.

2. Basis

Basis is the market’s most complete and automated digital media platform. When you use this tool, you can manage direct, programmatic, search, and social campaigns all from a single interface. It’s a platform you can manage your complete digital business on, with strong business intelligence, workflow automation, search and social connectors, and the #1 ranked DSP driven by artificial intelligence. It employs artificial intelligence-assisted optimizations, hyper-local targeting, a large PMP library, and simple cross-device targeting. With audio advertising, Basis allows marketers to adapt their messages, connect with specific audiences, and generate brand engagement.

3. AdsWizz

This platform is dedicated to creating new and creative advertising solutions that capitalize on the unique potential of audio as a compelling medium while providing a relevant, tailored listening experience. AdsWizz’s advertising solutions are built from the bottom up for audio, allowing publishers to easily monetize their audio inventory while also providing advertisers with a one-stop-shop for audio-centric programmatic bidding at scale. From dynamic ad insertion to the industry’s largest global audio marketplace to innovative interactive audio ad forms, this software package delivers a technical foundation that enables the digital audio advertising ecosystem.


Also published on Medium.