After the surprising situation experienced all over 2020, the digital business will have been more than benefited in economic terms given the growing activity of users on the internet. This context also has brought in innumerable changes and evolution within mankind and the most vital transformation it brought is in the content consumption pattern. Content consumption patterns have seen a dynamic change, especially in the media and entertainment industry. 

Researchers suggest that the content consumption over digital platforms has doubled over the pandemic and only seems to increase post it.

The ad industry is very dynamic. This is why it is important for the Publishers to be able to join those ad networks that have achieved good results for their work during the year. For those who are currently looking at how to safeguard revenue at such a complex and dynamic time, these are some of the best ad networks for publishers looking to increase their income. 

We compare some of the Best Online Advertising Platforms for Canadian Publishers in 2021:

MediaFem 

MediaFem is a full-service platform located in the UK, with more than 10 years of experience in programmatic monetization. Many publishers around the globe use its ad codes to encourage users to view more articles on the same site, or to increase it’s earning for referral traffic. 

Powered by a modern predictive engine, the platform equips publishers with capabilities that are vital to digital media success, including A/B testing, intelligent reporting, and personalization features. Their solutions allow the publisher to choose from header bidding or the traditional One Ad Code option. This ad network offers all kinds of formats like video, display, mobile, and native. 

Paying in Net53 terms, MediaFem does not charge any fee cost as they work with a Rev. Share model 70% for Publishers. These percentages are consistent, regardless of a publisher’s geographic location, and are not in any way averaged between publishers. You have the choice of choosing anything sort of Ads suits your blog, making MediaFem the foremost favored stage for content creators to win big amounts of income. 

Taboola 

Taboola is one of the most recommended platforms for native together with Outbrain. They are partnered with top clients such as The Huffington Post, Netflix, The Motley Fool, among others. The publisher must meet a minimum of 1MM monthly pageviews. They work under CPC format, paying their clients in the term of NET60.

AdMaven

AdMaven is called the best pop-under ad network for publishers. However, the network also supports mainstream display ads including banner, lightbox, interstitial, and slider ads. They serve hundreds of millions of ad impressions in about 200 countries.

The bandwidth of their reach and impression gives advertisers a wide range of options to explore geotargeting. Their well-constructed and structured real-time bidding system also helps in precise targeting. Currently, AdMaven has a publisher base of 25,000 who are monetizing their sites with them.

Bidvertiser 

Though your mileage may vary, Bidvertiser is an ad network with an interesting monetization model. In addition to earning money for each ad that is clicked, the publisher also earns extra income when the click leads to a conversion or sales for the advertiser. Bidvertiser supports multiple ad formats including banners, skyscrapers, rectangles, and others. And publishers can use the provided point-and-click tool to customize the format of these units to match their website’s look.

Their bidding system ensures that publishers always get the highest possible revenue from each ad unit. Using the reporting interface, publishers can easily monitor their ad performance, clicks, click-through rate, and the total amount they’ve earned.

Magnite

Magnite is a reliable source and it is known as a curated programmatic advertising marketplace with a global demand of more than 1 billion daily video ad requests. Very few ad networks enjoy the kind of reputation and recognition that the Rubicon video ad network does. Unlike some other options out there, this one serves all kinds of users including mobile and desktop users.

You will find different video formats on this network. Plus, it provides information in real-time and can be a good option to keep an eye on how campaigns are performing at any given time. The platform also uses the latest video ads technology including AI to improve the delivery of rich media. Publishers who used Teads are said to earn more revenue than publishers who use other ad networks, however, we do not have figures to test the claim.

It has enabled video header bidding, which can be used as a tool to increase competition and generate more revenue via video content.

When it comes to getting extra money, you should know that working with an ad network platform is a crucial factor. It doesn’t only helps you in the better articulation of marketing strategies but also provides a great deal of assistance in putting together audience insights.

The best way to do it is to test a few different options and then decide which one produces the biggest revenue, for us MediaFem will be the choice. 


Also published on Medium.


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