Although video advertising refers to advertising that occurs before, during, and/or after a video stream on the internet, it is commonly recognized that it refers to advertising that occurs before, during, and/or after a video stream on the internet.

Video Ads are good because it incorporates audio and visual elements that appeal to multiple senses, video ads perform as well as educational tools. They’re especially effective when used for product demonstrations or as How-To guides, as viewers can actually see how certain things work or learn a new skill.

The following video ad types are available:

  • In-stream advertisements that can be skipped.
  • In-stream advertisements that cannot be skipped.
  • Ads for video discovery
  • Advertisements on the bumpers.
  • Advertisements that appear in the outstream.
  • Advertisements in the masthead.

Rewarded Videos

When it comes to in-app ad integration, this is the most effective advertising model. In exchange for points, property, or virtual items, online viewers watch them. It’s simple to make money with this ad model, and as an advertiser, you can instantly deliver the brand’s messages.

Because viewers are paid for watching these advertisements, the key advantage of employing this marketing method is that it has a high retention rate. It’s better for the gaming app industry since people prefer free items, and the effective cost per mille for this type of advertising is higher than for any other.

In-app Video Advertisements

These ads are displayed automatically and are typically used as a reward video in exchange for in-app benefits. App users, for example, can earn app money by watching a commercial video, which they can use to unlock levels or purchase special features. Clients most commonly employ this advertising income model.

Advertisements On Your Mobile or Website

To display advertisements on specific mobile pages or websites, most advertising systems use an automated network. You will earn a share of the money if a visitor interacts with these advertisements (by looking at them, clicking on them, or making a purchase), with the remainder going to the network.

If you were looking for a respectable ad network, you most likely came across MediaFem .

This is a full-service SSP platform with over thirteen years of ad monetization experience in the United Kingdom.

Ad codes are used by many publishers and website owners throughout the world to entice people to read material on the same page or to make money through referrals.

Publishers can use tools like A/B testing, intelligence reports, and personalization choices on the platform, which is driven by a complicated engine.

This is also a network that gives publishers 70% of the revenue collected by MediaFem as a result of the service. These data are not averaged and are the same for all publications, regardless of location. It is now one of the most popular pay-per-click (PPC) systems on the internet, with over 10 million websites using it.

You can sign up to MediaFem here.


Also published on Medium.