“Can I Use Native Ads?” Of course, you can! It doesn’t matter if you have a corporate or personal blog, a page for your business… Native publishing is ideal for generating income on any kind of website!
When we talk about advertising, our minds automatically go to intrusive messages that appear on our screens and hinder proper site navigation. This is the case, for instance, with pop-ups and interstitials, advertising formats that frequently appear on the pages we browse.
The emergence of native advertising is in response to this environment. This new model aims to turn promotional messages into valuable content that users can engage with. We’ll look at their characteristics and how to produce such promotional messages.
The keys to native advertising
There are certain features that you must take into account when approaching a native advertising strategy:
Consistency in format and user experience:
Instead of “invading” the architecture or content of a website, native advertising seeks to perfectly harmonize with the space by adapting to the approach, format and language, as well as addressing a topic that may be of your interest. interest. In reality, the advertising content must be adapted to the editorial format.
Add value to the user:
As much as the content is integrated, the message must attract the user and motivate him to action. Blatant advertising does not interest users; therefore, we need the context to have to do with what we are advertising and that it adds value to the user who reads us.
Integrated does not mean hidden:
Although we say that the content must go according to the environment, this does not mean that we should hide it or hide its nature from the user. Normally, these types of messages will be identified with the label of “sponsored content” or “advertising”, depending on the website. This is important because, on the one hand, it preserves the credibility and ethical side of the medium, and on the other hand, it can even increase the effectiveness of advertising.
In short, native advertising, when done well, generates a positive response from the user. When he visits a website that he likes or is a reference for him and observes that a company contributes valuable content to that site, in addition to supporting it financially, he adopts a positive attitude towards that company.
MediaFem is a full-featured online advertising platform. Combining cutting-edge technology and 12 years of industry experience, in order to provide you with a powerful and easy-to-use system to help your site grow and succeed.
By offering relevant content and adopting the most efficient methods than other ad networks, you can generate striking ads that will boost your traffic.
For displaying ads with MediaFem, publishers receive 70% of the revenue recognized by MediaFem in connection with the service. Also support standard methods of payment to pay out publishers as Paypal.
For additional information on how to monetize with MediaFem, go to FAQMediaFem.com Or read How to make money with MediaFem Ads – Step by Step.
Thank you for reading Do You Know This Native Ads Platform?
Also published on Medium.