The evolution and growth in the ad tech industry are only expanding day after day. Publishers have to continuously search for modern alternatives to successfully monetize their websites or blogs. This can be because of tech changes that take place in the industry or because standard procedures fail to produce expected results.
In order to monetize our website and generate revenue, it is crucial to bring traffic to websites. Publishers mainly trust organic traffic, nevertheless, that may not be sufficient to boost ad impressions and CTR. In addition, publishers also have to think about keeping compliant with platform policies, which extra complicates things.
While organic traffic works pretty well for publishers that have exceptional websites, it may not be sufficient for smaller publishers. Because of this, several publishers appeal to pay for bringing traffic to their sites. This is also known as traffic or digital arbitrage.
After the paid traffic is being redirected to your website, it is supposed to translate into increased ad impressions and CTRs. The key to generating income with traffic arbitrage is to buy traffic at a lower amount than Google AdSense is paying you for using their ads.
It is recommended to publishers pay more attention to RPM than CTC when they are looking for taking advantage of traffic arbitrage. This doesn’t mean that CTC and CPC aren’t crucial metrics that need to be followed. But RPM can give you a better comprehension of how much you can gain with arbitrage.
But First, How Does Adsense Arbitrage Work, and Why It Is so Popular?
Google AdSense is a free ad-serving platform that helps publishers to earn an income by showing ads that are suitable to their website’s written or visual content, together with the user’s geographic area. These ads can generate money on either a per-click or per-impression basis.
AdSense works by placing ads to your website or blog based on your content and visitors. The ads are created and paid for by advertisers who want to promote their products. Since these advertisers pay different amounts of money for different ads, the amount you earn will vary.
Sounds like a gainful situation for everyone, right? There are many bloggers and publishers who are living only from the revenue of their blogs or websites and Google AdSense.
But since everybody is running behind them, they have made the acceptance system very meticulous. If you make little omissions, you could get rejected. So, now that it is established what AdSense Arbitrage is and how does it work, here are a few reasons why Google could decline your AdSense application.
- Design of your Website
- Blog Does Not Respect Google AdSense Policies
If you have a website or blog and you want to start generating revenue from it, then Google AdSense is going to be one of your first choices. This is a great way to start trying ad monetization and digital marketing. It’s a very famous ad platform, approachable, and simple to set up. But sooner or later, publishers wanting to optimize their ad monetization plan of action will start taking a look at what else is in the market.
While AdSense is very simple to run and deploy, if your written or visual content is not appropriate, or you haven’t published enough content yet, you may have to look elsewhere.
Google gives a lot of value and attention to the content of the blog before accepting it. If the content is poorly written and has grammatical mistakes, Google will reject the blog instantly.
But not only the content needs to be grammatically correct, it must also be original and has to provide value to the users and readers. So the number one reason is the poorly written content on your blog.
If You Can’t Monetize with Google Adsense, Which Are the Best Alternatives?
You can look at other Google Adsense Alternatives. One of the best is MediaFem. Founded more than 13 years ago, MediaFem always keeps up with the latest revolutions in the digital market. The Publisher meets a platform that offers transparency and daily control of the activity. Such is the transparency and security they offer, that the use of their services is free of cost, their work model is based on Rev. Share 70% for Publishers and 30% for them.
Their solutions allow the publisher to choose from header bidding or the traditional One Ad Code option. MediaFem offers all kinds of formats like video, display, mobile, and native.
Also published on Medium.