In the last couple of years, content length has been debated, with many experts telling readers that they must create large blog posts if they want to succeed. While there is unquestionably reliable proof that content length matches up to rankings, it’s not the most crucial element.
The reason for this is because the length of content is frequently tied with the content quality. When you’re prioritizing length, you will clearly lower the value of each word, saying something in 1,500 words instead of 400 because you want to rank higher.
Doing this can higher your rankings in the short-range, but it’s totally disadvantageous to what Google likes, and in the end, the algorithm will balance to compensate. After all, they want to provide value to searchers, not the websites which have the most quantity of words. In many cases, readers are looking for short and relevant content instead of extensive explanations.
Consequently, while word count is obviously correlated to high rankings, there are lots of other elements that are more important that you should also contemplate. In this article, you will learn how to monetize, optimize, and maximize the value of your content.
Providing Value to Your Readers
First of all, the main goal of your content should be to provide value to your readers. If you can’t achieve this simple thing, then it will be less likely that people will share or link to your page.
If you want to provide value to your readers so that they can become current visitors, you must prioritize quality over quantity. Not doing so is a quick way to ruin your blog and leave readers thinking that your blog or website doesn’t care about quality.
Why Are People Reading Your Content?
To optimize and maximize the value of your content, you must understand why it is that people would read the post or article you’re creating.
Value comes in many non-identical shapes; a reader can read your article for advice, entertainment, instructions, humor, or another of the many shapes of value. Recognizing what your visitors come to you for is crucial to optimizing your content in a way that gives that value.
For instance; if you are writing a post about how to install a chandelier it’s likely that the reader will be looking for instructions. This person perhaps doesn’t have any experience, and because of this, your instructions must be very detailed.
Comprehending the “reader’s intent” is crucial for maximizing the value of your content. Now that you know what the reader is looking for, you must create a website that conducts that value in the best way, in many cases this won’t be by writing a long article that is even longer than his competitors.
Giving More Than Just a Few Words
Nowadays, it’s not good enough to force your readers to read what you write about; you must offer alternative forms of content like images, videos, or graphics. The justification for this is because reading frequently isn’t the best way for you to show your content, especially if you’re trying to describe something complicated.
For example; you could be writing a guide which explains to your readers how they can repair their fridge. Of course, it would be possible to explain this just using words, but this is more helpful to place images or videos for the readers to explain more easily.
For this reason, instruction manuals come with images, and many businesses have elaborated videos on their website or YouTube channels. Both of these options are superior to words, and this is why content length isn’t always important.
Your website or blog might have a thousand words on it, but it must go along with images and videos that maximize the value of your content to your readers.
Additionally, studies have shown that websites with images or videos tend to rank higher than websites with only words. Why? Because words are inferior they are less impressive than visual content.
Clearly, the cost of making a quality video is commonly higher than the cost of writing a blog, this can be banned on some websites, but it’s also a great chance.
Plus, by creating video content, you can submit it to other platforms. Content length isn’t everything, and it’s certainly not more important than putting some visual content that improves your website.
If your grammar is poor, then both Google and your readers are going to detect it.
Some research suggests that Google’s algorithm can differentiate between content that is well written and websites with poor grammar. The visitors to your website or blog would want to read content that is well written and that’s the reason you can’t skip improving your content.
As a reader, if you come to a post with poor grammar you probably click back and try to find another post to read. Readers do this because it’s very hard to read a blog post that is poorly written.
In fact, researchers found that 59 percent of people who use search engines would be less likely to read a blog or purchase something if there were grammatical or mistakes on its blog or website.
If you’re going to do the attempt of creating remarkable content for your readers, it’s genius to ensure that it’s optimized for relevant keywords. Doing this will make it far more likely that you will rank for keywords that readers search for regularly.
Monetize Your Content
If you want to make extra income from your blog and your content, you might consider placing some ads on your website. In order to do that, you will need to work with an Ad Platform which is basically a service that links online advertisers with website publishers. When a reader engages with these ads you get a share of the commission, and the rest of it goes to the ad platform.
In the course of your search for a good Ad Platform, you will meet MediaFem.
This is a full-service SSP network located in the UK, with 12+ years of experience in monetizing ads. Many publishers use their ad codes to stimulate users to view more posts on the same site or to increase their revenue for referral traffic. Powered by a modern predictive engine, this ad network equips publishers with capabilities that are vital to digital media success, including A/B testing, intelligent reporting, and personalization features.
Paying in Net53 terms, MediaFem does not charge any sum cost as they work with a Rev. Share model 70% for Publishers. These percentages are consistent, regardless of a publisher’s geographic location, and are not in any way averaged between publishers. Their solutions allow the publisher to choose from header bidding or the traditional One Ad Code option. MediaFem offers all kinds of formats like video, display, mobile, and native.
You can sign up in MediaFem here.
Also published on Medium.