When it comes to setting up your company’s progress, you should know website traffic is a crucial factor. It doesn’t only helps you in the better articulation of marketing strategies but also provides a great deal of assistance in putting together audience insights.

The participation of web traffic in improving search engine reliability cannot be undermined because it’s considered as an active impulse in increasing conversions. you have to consider the ways that you will drive traffic to your website. Unfortunately, it’s not simply building the website and waiting for visitors to show up.

More traffic on your website involves rank and rate improvement which results in generating more traffic and the entire process repeats. At that moment, you need to guarantee that the traffic coming to your website should convert as well.

 If, for example, the traffic on your website is growing substantially but there is no conversion, either you are using illegal methods to get traffic or you are not conducting the right traffic at all.

Africa is the largest continent on earth, yet it is very lagging behind on Internet connectivity and traffic levels. Historically it’s been entirely relying on its European interconnections. However, we predict that its traffic will outgrow the EU and the US by 2027.

Despite total Africa traffic levels, South African increased website traffic was on the forefront news this year. This clearly showed in the thousand African readers that started flocked to online publications for plenty of different things. There was a big rise in traffic for most publications in 2020, which come to a head in June and remains at very high levels. The online navigators for South Africa’s provide a good overview of this trend. Sadly, not many took advantage of this situation. 

If you really want to make your website’s success, quality traffic is all that matters. But, in order to get an improvement in the customer experience and raise their revenue, we recommend publishers to co-work with networks suitable for their needs. 

We compare some of the best options for African Publishers:

  1. MediaFem

This is a full-service SSP platform located in the UK, with more than 12 years of experience in ad monetization. Many publishers around the world use its native codes to stimulate users to view more articles on the same site or to increase its revenue for referral traffic. Powered by a modern predictive engine, the platform equips publishers with capabilities that are vital to digital media success, including A/B testing, intelligent reporting, and personalization features.

Paying in Net53 terms, MediaFem does not charge any sum cost as they work with a Rev. Share model 70% for Publishers. These percentages are consistent, regardless of a publisher’s geographic location, and are not in any way averaged between publishers. 

For us this will be our primary suggestion to start, you can sign up in MediaFem here.

2. AirPush

Airpush offers monetization techniques for mobile app developers and publishers looking to earn more revenue. Additionally to common and traditional display ad units, Airpush offers monetization by video ads, advanced overlays, rich media, and push notifications that pop up in the notification slide-down trays on mobile devices.

Standard in-app banner ads are static or rich media display ads of different sizes that are displayed inside the application. Push ads are more invasive to the user: they display in the notification tray of devices, side by side with other alerts, which can be annoying for your users. In order to use their services, your payment balance must meet a minimum of $50 to receive payment.

In 2020, Airpush became Airnow Monetization, joining Data, Distribution, and Cybersecurity in the Airnow network.

3. Monumetric

Monumetric is a full-service advertising revenue partner that helps you grow your website sales while getting a formidable user experience for your visitors.

Their pay rates are one of the best for CPM campaigns. It’s often reported that earnings are much higher than AdSense, making this a great choice for increasing your passive income. However, the minimum traffic requirement is 10k monthly views, and there is a 99% setup fee for websites with 10k to 80k views, so you need to be sure that you can generate enough traffic to make the investment worthwhile.


Also published on Medium.


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