Audio ads are characterized by creatives in which the audio soundtrack takes center stage in delivering your message. Typically, the visual component is a still image or a simple animation.

Take a look around you, whether you’re commuting, in a park, or at work. Because of the proliferation of smartphones, earphones, and personal computers, it is clear that we have entered a new audio era, and that audio advertising is a viable option.

Despite the fact that audio advertising is still in its infancy, programmatic audio advertising enables advertisers to target increasingly committed users via streaming platforms.

In recent years, there has been an increase in the use of audio services such as podcasts, internet radio, and music. Consumers are devoting more and more time to new media.

Publishers use audio ads to further monetize content on platforms and other services. Audio ads also encourage valuable user actions without “resigning” the overall user experience, such as sound, sponsored content, and more, driving users to the web.

Advertisers modify audio ads to get the user’s attention and encourage their interest so that they look or share the ad. A lot of people don’t even realize they are listening to audio ads on a website. Here are different ways how audio ads can increase revenue

The digital medium for distributing audio advertisements is gaining traction quickly. Companies in the entertainment and media industries can provide audio commercials. Like other programmatic marketing strategies, audio ads enable you to use complex targeting techniques in your digital ad campaign to reach specific geolocations and target markets.

Top 3 Alternatives for Audio Ads

MediaFem

This type of advertising is only available on a few well-known media networks. MediaFem is one of the best. This is a full-service SSP network with over 13 years of ad monetization expertise based in the United Kingdom. A  lot of publishers use their ad codes to motivate visitors to read more material on the same page or to increase revenue from referral traffic.

This ad company uses cutting-edge analytics to provide clients with A/B monitoring, intelligent reporting, and personalization, all of which are critical for success in new media.

MediaFem collaborates with Publishers on a revenue-sharing basis of 70% and does not charge any upfront fees. These numbers are the same for all publishers, regardless of where they are located, and they aren’t averaged. For their implementations, publishers can choose between header bidding and the regular One Ad Code solution. All video, audio, display, mobile, and native formats are supported by MediaFem.

They’re dedicated to developing cutting-edge ad solutions that leverage audio’s powerful potential as an interactive tool while also providing a meaningful, customized audio experience.

The MediaFem ad platform has been converted for audio, allowing publishers to better monetize their audio inventory while also offering customers with a one-stop shop for large-scale audio-centric programmatic buying.

Simple ad integration into any digital audio content, whether it’s a podcast, music download, or digital broadcast, can help publishers raise revenue while increasing sound quality. Client-side and server-side ad insertion are supported by the majority of streaming servers.

Podcasters, according to their tactics, confront more difficult monetization and programmatic conditions than anyone else in the industry. The dynamic ad insertion technology from MediaFem enables them to place adverts anywhere on the podcast, in high-quality for optimal listening, and with advanced targeting options.

Ezoic

Ezoic provides automated website intelligence for web publishers’ adverts, content, layouts, and more. … This includes the capacity to gather crucial data and make automated decisions that improve visitor experiences, SEO, and website revenue.

Ezoic is completely free to use (we don’t take a share of your profits). Larger publishers can choose from a variety of paid plans. 3. Ezoic’s platform aggregates all ad money and deposits it in one location, resulting in a single payout for hundreds of ad and data networks through Ezoic.

 Adxoo Network

AdXoo was created to help Publishers and Advertisers monetize and distribute ads using the most popular technological platforms. With the worldwide development platform, we assist our partners in achieving the best results possible.

is a fast growing ad network based in Belize and has branches in Vietnam and Taiwan, part of MOLI Network

 


Also published on Medium.