AdColony was one of the first media ad platforms and remains the biggest to this day. The platform actually serves billions of ads per day in more than +50,000 different blogs. AdColony offers real-time reports, which allows publishers to keep an eye close on their campaigns and boost them for the highest possible ROI. Publishers can also use the AdColony platform to reach consumers via other networks.

If you want to start generating revenue from your blog, AdColony is going to be one of your first options. This software allows their clients to generate revenue by placing ads that are satisfactory to their blog’s content, together with the publisher’s geographic zone. These ads can generate revenue on either a per-click or per-impression basis. It’s a very well-known ad platform, reachable, and very simple to set up.

Even though an ad network such as this one can be helpful, it’s important to consider all the alternatives available and make sure you’re using the option that fits you the best. Once you start looking far off what AdColony can provide, you’ll see the capabilities accessible to optimize your advertising revenue and execution.

We compare some of the best AdColony Alternatives for Indian Publishers in 2021:

MediaFem

This is a full-service SSP platform located in the UK, with more than 12 years of experience in ad monetization. Many publishers around the world use their native codes to stimulate users to view more articles on the same site or to increase their revenue for referral traffic. Powered by a modern predictive engine, the platform equips publishers with capabilities that are vital to digital media success, including A/B testing, intelligent reporting, and personalization features.

Paying in Net53 terms, MediaFem does not charge any sum cost as they work with a Rev. Share model 70% for Publishers. These percentages are consistent, regardless of a publisher’s geographic location, and are not in any way averaged between publishers. 

For us this will be our primary suggestion to start, you can sign up in MediaFem here.

 BuySellAds

BuySellAds is a publisher-advertiser relationship-driven ad network. The network allows publishers to set pricing for their ad inventory and let advertisers directly connect with them through their platform. It is recommended for publishers who wish to sell their inventory at fixed prices.

Since it is a publisher-advertiser platform, publishers can directly list their inventory. Afterward, they can receive ad placement requests from advertisers. The ad placement gets live after a quick approval process.

BuySellAds supports display app ads, mobile website display ads, RSS text feed ads, and others. The ad network is a renowned one and partners with over +500 publishers of all sizes. 

OutBrain

Outbrain allows publishers to get access to some of the best native DSPs with programmatic demand. Not only it supports various ad formats, but it also has a content recirculation feature for publishers to recirculate the content and provides more opportunities for visitors to see the content and navigate around the website. 

However it fused with Taboola in 2019, it requires a minimum pageview of 10MM, with a payment deadline between Net60 up to Net90 days, working on CPM and CPC models. Outbrain provides its service to clients all over the United States.

Ad Blade

Ad Blade is an ad network that publishers can use to place their content to particular target audiences across the world. This platform has a big variety of name publishers on their network, including Fox News, ABC, and +1,000 others. They’re very observant about studying which websites they allow onto the platform, which means that you won’t have a bad ad placement on a blog that you don’t want to be connected with.

Clicksor

Clicksor is an advertising platform that’s based on context-specific advertising, and placing the most relevant ads to the right audience. Clicksor’s algorithm automatically complements the ads to the most relevant publishers inside the platform. They support graphic banner ads, pop-under ads, or interstitial ads. They also offer 24/7 customer support and cover +190 countries with their geo-targeting audiences.


Also published on Medium.


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