Ad Tech grows day after day even quicker than human beings. New programmatic platforms take place here and now. Existing ones launch upgrade after upgrade, trying to keep up with their competitors. The AdTech industry never stops, so how do you bring up to date with this? Well, keep reading this article and you will find out.
This present-day term refers to a brolly for advertising technology. It requires a group of software and devices used by advertisers, ad platforms, publishers, and other industry members for strategic planning of their advertising or monetization methods.
What Is a Supply-Side Platform (SSP) and Why Is It The Best Option for Monetizing Websites?
This is a part of AdTech Software usually used by publishers. By utilizing this Ad Tech solution, publishers can control, manage, and optimize inventory on their websites.
Just like a DSP, an SSP is based on an RTB, which means that the publisher puts an ad tag or code to their website, so the reader’s search engine could request the ad anytime someone stops by and explores your website. After that, the tag will be sent to the SSP, which will study the publisher’s data and request a suitable ad from the DSP to put it on the website.
A DSP will suit the publisher’s audience with the advertiser’s targeting, picking the highest bidder in the course of action. The highest bidder conducts the publisher the max possible revenue with a minimal performance from the supply side.
The major objective of ad displaying services is to unite publishers and advertisers and help them make the most of their ad serving. Most advertisement platforms utilize automated software to place advertisements in designated zones on your website. When a user engages with these ads (by looking at them or clicking them) the publisher gets a share of the commission, and the rest of it goes to the platform.
The excellent news is that setting up and monetizing a website has never been easier than it is at this moment. Just a few years ago, setting up a website would’ve cost you lots of dollars to set up and maintain. Monetizing a website was almost impossible.
Now, there are a lot of options for publishers for monetizing a website. But the Best Known in the Ad Tech Industry is MediaFem. This is a UK full-service SSP platform, with more than 13 years in activity. It connects Publishers from all over the countries to its programmatic demand, via RTB solutions. Their ads are filled with varied content, assuring an almost 100% filling rate. Many publishers around the world use their codes to stimulate users to view more articles on the same site or to increase their revenue for referral traffic.
MediaFem works with open and fixed CPM, however, this is regulated according to the interest of the demand. Their tags generator system is the easiest you may find through every network. Once the publisher is on the platform, only have to pick the format, copy the code, and deploy it in the HTML section. It’s easy, quick, and effective.
Powered by a modern engine, the platform equips publishers with features that are vital to digital media success, including A/B testing, intelligent reporting, and personalization features.
Paying in Net53 terms, MediaFem does not charge any sum cost as they work with a Rev. Share model 70% for Publishers and 30% for them. These percentages are consistent, regardless of a publisher’s geographic location, and are not in any way averaged between publishers. Their solutions allow the publisher to choose from header bidding or the traditional One Ad Code option. MediaFem offers all kinds of formats like video, display, mobile, and native.
So here are 3 Benefits for Getting Ads for Your Website from an Ad-Tech Platform
- Increase Website Traffic
Solid advertising equals more money. Websites see notable benefits when they put ads usually compared to websites that infrequently put ads or not put ads on their websites at all.
More publishers on your site can only mean more audience engagement, followers, more submissions to your contact form, and more potential users.
Solid website traffic is excellent for any kind of website, especially for users who found your content as they were looking for an answer to their interrogations.
- Increase Audience Engagement
Monetization strategies can be time-consuming and stressful. And you need to know that ads always follow the attention of your readers. If you want to increase your website traffic and monetize your website at the same time, you will need to work with an ad display service which is essentially a service that connects online advertisers with website publishers. We can tell you that having and maintaining a website is challenging and not easy at all. It’s a long path, and staying motivated is half the battle. It takes some time for sure, but the more you commit to it, the more results you will see.
- Gain Good Money
The amount of revenue you can make is always connected to the number of daily visits that your blog post has.
Moreover, you can post up to 6 ads per page to get more impressions or click chances. Another thing that determines what you can earn is the niche of your website or blog because there are clicks that are worth more than others because of the final performance of the ad.
We can mention to you that with an average of visits from an ordinary website, you could be winning between 100 and 200 a day easily.
Also published on Medium.